Master these simple techniques to rank higher on Google, attract more customers, and grow your business.
SEO (Search Engine Optimization) helps your business appear when customers search on Google. A well-optimized listing can increase your visibility by 10-20x, bringing more customers to your business.
10-20x
More visibility with good SEO
150-300
Optimal character count
Page 1
Target ranking position
Your description is the most important SEO element. It tells Google and customers what you do.
❌ Bad Example (Too Short & Vague):
"We're a great cafe in Adelaide. Come visit us!"
Problem: Only 47 characters, no keywords, no unique details
✅ Good Example (Detailed & Keyword-Rich):
"Award-winning specialty coffee in Adelaide CBD. Organic beans, house-made pastries, vegan options. Open 6am-4pm weekdays. Best flat white in Rundle Mall since 2015."
Why it works: 181 characters, includes location, services, keywords, unique features
📝 Checklist for Great Descriptions:
Always mention your suburb in your description. This helps you rank for "[service] in [suburb]" searches.
Examples:
Phone and email are critical for SEO. Google uses these to verify you're a real business.
Phone Number
• Appears in Google search results
• Enables "click to call" on mobile
• Required for LocalBusiness schema
Email Address
• Helps Google verify your business
• Enables customer inquiries
• Required for schema markup
Opening hours help you appear in "open now" searches and show customers when to visit.
Format Examples:
Mon-Fri: 9am-5pm
Sat: 10am-2pm
Sun: Closed
or
Mon-Thu: 7am-4pm, Fri: 7am-9pm, Sat-Sun: 8am-3pm
Businesses with websites rank higher and appear more credible to both Google and customers.
Even a simple website helps SEO significantly!
☕ Cafes & Coffee
"Award-winning specialty coffee in Glenelg. Organic beans, house-made pastries, vegan options. Open 6am-4pm weekdays. Best flat white in Adelaide since 2015."
🔧 Trades & Home Services
"Licensed electrician servicing Adelaide metro area. Emergency 24/7 service, free quotes, upfront pricing. Solar installation specialist. 15+ years experience."
🏥 Health & Medical
"Bulk-billing medical centre in Marion. Walk-ins welcome, after-hours appointments. Women's health, children's immunizations, chronic disease management."
🍕 Restaurants & Takeaway
"Family-owned Italian restaurant in Norwood specializing in authentic wood-fired pizza and homemade pasta. Gluten-free options. Voted Best Pizza Adelaide 2023."
💇 Beauty & Personal Care
"Modern hair salon in Adelaide CBD. Specialist in colour correction, balayage, and hair treatments. Eco-friendly products. Book online or call."
🐕 Pet Services
"Professional dog grooming in Adelaide CBD. Full-service grooming, nail trimming, pet spa treatments. Family-owned, 10+ years experience. RSPCA certified."